Dan GillmorJul 31, 2023

The BBC's experiment with Mastodon is pathbreaking in English-language news -- a major organization setting up its own instance. They've really thought this through. Key language:

"We're using social.bbc as the domain, so you can be sure these accounts are genuinely from the BBC. And by linking to and from the BBC’s website, we have verified our identity on Mastodon."

https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub

Welcome to:
@BBCRD
@BBC5Live @BBCRadio4
@BBCTaster
@Connected_Studio
@BBC_News_Labs

The BBC on Mastodon: experimenting with distributed and decentralised social media

Trialling ActivityPub and the federated model for social media and it's possibilities for the BBC.

BBC R&D
Show threadIndy Richard 🏴󠁧󠁢󠁳󠁣󠁴󠁿Jul 31, 2023
@dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs For very good reason, the BBC brand in Scotland has lower levels of trust than elsewhere in the UK and more people in Scotland refuse to pay their TV licenses. I imagine that many are unlikely to follow any BBC instance over here just to hear the same bias we have been hearing for a long long time. Thanks but no thanks.
#BBCBias
#Scotland
Show threadFluffgar 🏴󠁧󠁢󠁳󠁣󠁴󠁿 HAS MOVED
@IndyRichard One of the good things about Mastodon is the ability to block an entire instance at once.
Jul 31, 2023 at 8:20pmWeb
Show threadIndy Richard 🏴󠁧󠁢󠁳󠁣󠁴󠁿Jul 31, 2023
@fluffgar Indeed.
Show threadIndy Richard 🏴󠁧󠁢󠁳󠁣󠁴󠁿Jul 31, 2023
@fluffgar That an interesting point you make. If untrustworthy sources mean people might block a whole instance with all the other sources and users on that instance, is that an interesting approach to bias, exaggerated or fake news or just news that is designed to fit an editorial line?