Biden's team is leaning into "Bidenomics." Half of independents hear that and think "tax increases." https://www.washingtonpost.com/politics/2023/07/31/biden-economy-2024campaign-bidenomics/
The problem with the ‘Bidenomics’ sales pitch

Yes, the administration wants to tout the resilience of the economy. But the term is encumbered with unrelated negatives.

The Washington Post

@pbump

Nothing is going to change the fact that republicans and their voters are stupid. Crafting messages to these idiots got us here to begin with it.

@pbump my take: half the independents are watching Fox News

@Realworldrj @pbump except most most “independents” reliably vote in predictable ways. At least this century, they are more likely to vote republican:

https://www.washingtonpost.com/politics/2023/04/17/voting-independents-political-parties/

Analysis | Americans like saying they’re independent — while voting as partisans

There’s nothing much new about Gallup’s most recent measure of partisanship.

Washington Post
@pbump We live in a democracy where candidates constantly have to deal with the reality that half of the electorate is utterly ignorant, and most of them are proud of it. Somehow, I don't think this is what the Founders envisioned.
@pbump Still the prudent move. Forces the MSM to cover the administration's economic policies, which have been a resounding success. Plenty of time before the next election to try to hammer this message home. This was the right time to start.