The BBC's experiment with Mastodon is pathbreaking in English-language news -- a major organization setting up its own instance. They've really thought this through. Key language:

"We're using social.bbc as the domain, so you can be sure these accounts are genuinely from the BBC. And by linking to and from the BBC’s website, we have verified our identity on Mastodon."

https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub

Welcome to:
@BBCRD
@BBC5Live @BBCRadio4
@BBCTaster
@Connected_Studio
@BBC_News_Labs

The BBC on Mastodon: experimenting with distributed and decentralised social media

Trialling ActivityPub and the federated model for social media and it's possibilities for the BBC.

BBC R&D

@dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs

AND they've been blocked by multiple instances for their Transphobia.

Thanks but no thanks.

@mvilain @dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs I'm pretty ignorant on these allegations but if instances wants to block them (for whatever reasons) then that kind of shows the system is working... to me
@dannotdaniel @mvilain @dangillmor @BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs

The BBC is firmly pro-TERF. They picked their side when they published an article that only got lightly edited after it was used to advocate for lynching by someone interviewed in the article. If instance admins were consistent with their policies, they'd almost certainly be defederated more broadly. Instead, it's a political balancing act between their transphobia vs wanting news to pay attention to the Fediverse.

https://www.them.us/story/bbc-trans-women-article-statement
BBC Defends Article Claiming Trans Women Are Predators

One of its interview subjects has since called for trans women to be lynched.

Them.