Jer WarrenJul 31, 2023
Does literally every Apple TV+ show feature Apple product placement?

We watched Schmigadoon recently, which features a couple getting lost in the woods and then ending up in a weird "like Colonial Williamsburg" fantasyland where "phones don't work" and there doesn't seem to be technology of any kind, yet Keegan Michael Key wore his Apple Watch through the whole dang show, despite clearly having a dead battery.

One thing that made me laugh, though: there's an Apple Store in downtown Schmigadoon:
Show threadSean Eric FaganJul 31, 2023

@nyquildotorg Not all, but mostly, yeah.

I do wonder about the watch there, though.

(We also enjoyed S2, Schmicago, although not as much. But I am pretty much *never* going to get tired of watching Key dance and sing.)

Show threadJer WarrenJul 31, 2023
@kithrup all the activewear they wore and hiking gear they carried had fake-company logos on them, so the real Apple products really jumped out at me.
Show threadSean Eric Fagan
@nyquildotorg I've heard from multiple people that Apple doesn't *insist* on TV+'s shows using Apple products, but I got the impression that it doesn't *hurt* to kiss up to the money.
Jul 31, 2023 at 2:39pmWeb