13 years ago I was commissioned by TechRadar to write a feature about Twitter's potential longevity. I outlined five reasons why previous social media platforms had failed and the lessons that could be learned. 13 years later and just nine months into his ownership of the platform, Elon Musk has made all five errors in his management of Twitter.

https://medium.com/@karlhodge/five-lessons-elon-musk-should-have-learned-from-failed-social-media-sites-ae2d5557e9e8

@spodgod
So, what's your take.
Will he kill the platform?
And if he will, what's next for the users?
@wolfj Musk didn't pay for Twitter - he paid for Twitter users. The gamble is in retaining enough of those to launch whatever x.com is supposed to be, but he will most likely kill Twitter in the process. My speculation would be that content will be increasingly monetised, subscriber only/pay per view etc. Then goods and services. Meanwhile, the "real business" will be focused around the payment systems built to support this. There's a fair amount of evidence. As for what's next...
@wolfj ... dunno. Right now a Fediverse-enabled Threads might be it. But something else could still come along.
@spodgod
What do you think might be possibly done for Fediverse to go mainstream or at least get big?
@wolfj The Fediverse is confusing for a lot of end-users who see clients as gateways, not servers. Meta has ActivityPub connectivity in the Threads roadmap and a signed-up user-base over 100 million users, with about 23.6 million active after the first push. At 4 or 5 x more active users than the Fediverse, it's still a good base. Meta and TikTok are in the best position to build a client. Google could do it, but seem to have given up on social media.