They frame the climate crisis as a problem which can be solved on the individual level. What they really mean is: "Shame on you if you can't cope with the heat. You better work out."
This reminds me of the concept of "carbon footprint" which was coined by the fossil fuel industry. It's always about shifting responsibility to the individual.
#climatecrisis
Source:
You can tell corporate execs don't really believe the "personal responsibility" thing because they are all jetting around the world on ultra polluting private jets!
These are just the old 2014 figures:
https://ig.ft.com/sites/business-jets/
All forms of high polluting transportation should be charged a hefty climate mitigation fee. From corporate jets to SUVs and vanity trucks.