Yeah, I do think that they should pick a different name as theirs is very easy to mistake for Adobe. I had to read the headline twice because the first time it sounded like Adobe was taking on itself. I understand the desire to give them a “fuck you”, but that name will just cause confusion that will likely hurt both brands.

I hope that “final branding” that no one has seen yet involves an entirely new name and that this one was just used in the meantime to generate publicity.