Follow the Money EUWho is stronger, Google or the EU? For years, the Commission has been trying to curb the power of US tech giants. Now, there are new rules to promote competition. Will that change the status quo, and break Google’s monopoly?
Will the EU finally rein in Google with its new gatekeeper rules?
A new European law will come into force this year, requiring tech giants to allow more competition. This is necessary because competition rules have not proved effective enough to curb Big Tech’s market power. The lingering dispute over Google’s product comparison service, Google Shopping, is a test case for the new law. Will it finally provide competitors of the US company with more room to breathe?