@virginiaheffernan thought I’d read all I needed about the rebrand but this was really on point. The Prius is a great example (I drive an ‘06/2G). I love how friendly it is—the 3G it starts to sneer (and then just gets weird but that’s another story). Thank you!

@virginiaheffernan Maybe it’s just because I’m newly resensitized by seeing the Barbie movie, but this logo substitution gives me the same cold, existentially depressing feeling that I once used to feel whenever I moved from the girls’ toys section to the boys’. I remember feeling deeply sad for little boys having to be content with boxes of ugly camo and brutalist strident robot toys. Now we can all experience that narrowing of vision together!