Mastodawn

YoBuckStopsHere Jul 25, 2023

Go Woke, Go Broke? Barbie’s Opening Weekend Sales Smash Expectations

Go Woke, Go Broke? Barbie’s Opening Weekend Sales Smash Expectations - Lemmy.world

The far right is constantly warning that if you go woke, you’ll go broke. But when it comes to the new Barbie movie, they couldn’t be more wrong. Barbie, which follows Barbie (Margot Robbie) and Ken (Ryan Gosling) as they leave Barbie Land to explore the real world, earned a whopping $162 million in its opening weekend, Variety reported Monday. This is the biggest opening weekend of the year, and the biggest opening weekend for a female director ever. The film had already made $22.3 million at the domestic box office from Thursday previews, the biggest preview haul of the summer. It blew the previous record of $17.5 million (made by Guardians of the Galaxy Vol. 3 in May) out of the water.

Show thread

ciglrot Jul 25, 2023

Opening weekends don’t mean a thing, the measurements of success is both domestic and international markets in the long run.

If the movie is unbearably woke as some report it to be, the word of mouth will have an impact in the coming days and it will result in a big drop in viewings after a week or two. Also, domestic viewers are quite different from international audiences, so the ticket sales could look quite different and much worse there. This will decrease the overall earnings projections, and you can be looking at a flop.

To summarize, you need to wait weeks before you can suppose that a movie won’t “go broke”.

Show thread

Echo Dot Jul 26, 2023

Nobody will know if it’s unbelievably woke because nobody outside of America cares. So it’ll do fine. Also Margot Robbie is in it so it’ll do fine anyway.

Show thread

ciglrot

Speaking as someone from outside the US, I can tell you that you’re very mistaken about the first point.

As for the second one, it will be interesting to see if she’s enough to get people to pay the ticket prices. We’ll know in a couple of weeks.