Google engineers want to make ad-blocking (near) impossible

https://opidea.xyz/post/4748

Google engineers want to make ad-blocking (near) impossible - Open Idea

This shouldn’t be surprising to anyone. And it’s a death knell of the internet as we know it. It won’t be today or tomorrow, but slowly, over the next few years, expect surface level internet services to be extremely user unfriendly. I expect normies to just accept their fate and pay access fees to literally every website and service they use, while more tech savvy or explorative people might find their way to federated spaces or Usenet, etc.
The silver lining here might also be that the internet as we knew and loved 25 years ago might actually reappear. The ‘other’ stuff would just become background noise to the one ‘in the know’.
Lol wouldn’t that be epic. IRC becoming a big thing again because discord, whatsapp, and all thr other business social media go to shit.
I’m ready.