Meta, Microsoft, hundreds more own trademarks to new Twitter name

https://lemmy.world/post/2191096

Meta, Microsoft, hundreds more own trademarks to new Twitter name - Lemmy.world

it seems a big lawsuit is in the making, who knows what might happen next

Nah. It’s pretty much a stupid article.

You cannot own a letter. However if the brand is too close to another, there could be something to base a lawsuit on.

Given the difficulty in protecting a single letter, especially one as popular commercially as ‘X’, Twitter’s protection is likely to be confined to very similar graphics to their X logo," said Douglas Masters, a trademark attorney at law firm Loeb & Loeb.

“The logo does not have much distinctive about it, so the protection will be very narrow.”

Insider reported earlier that Meta had an X trademark, and lawyer Ed Timberlake tweeted that Microsoft had one as well.

As it’s stated in the article, meta, Microsoft and hundred own a trademark. Which means a very interesting thing : There article is s*

Why didn’t Microsoft and meta go after the 100 other companies who have a “trademark” on the letter x?

You can’t own a letter.

Trademark infringement, as opposed to copyright infringement, is all about customer confusion. If my vacuum repair show is called 𝕏, then it's not likely to cause customer confusion if a sandwich shop opens up and brands themselves as 𝕏.

This may be why there are so many different X trademarks, and why none of them "went after" each other.

If I remember correctly, Meta's does pertain to social media, but as far as I know they're not using it, so it might get messy there.

Also, in case it's not clear. The 𝕏 is just a normal unicode character. Dude couldn't even be bothered to pay someone to make a logo for him.