How Stuff Works replaced writers with GPT-generated content and laid off editors

https://lemmy.ml/post/2453149

How Stuff Works replaced writers with GPT-generated content and laid off editors - Lemmy

This seems really short-sighted. Why would I go to How Stuff Works when I can just ask the LLM myself?

Maybe there’s just no possible business model for them anymore with the advent of LLMs, but at least if they focused on the “actually written by humans!” angle there’d be some hook to draw people in.

Correct me if I'm wrong, but isn't AI generated content not copyrightable? Therefore nothing is stopping someone from taking all their content, rebranding it as "how stuff really works" or something, and then start stealing their business & ad revenue.