“Watching as professional crybabies like Ben Shapiro tried to get people to boycott 'Barbie' because one of the actresses in the film (Hari Nef, who played Doctor Barbie) is trans, and seeing that has absolutely no effect on the film’s success demonstrates that the Bud Light and Target controversies and capitulations only became big deals because Bud Light and Target responded to the outrage as though it were genuine.”

#Barbie
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https://www.readtpa.com/p/barbenheimer-takes-on-the-online

'Barbenheimer' Takes on the Online Rage Machine and Wins

Plus, Dead Man's Bones and a blast from the Ken doll past.

The Present Age

@wdlindsy

Maayyybe. I will say this about Bud Light - their target market very much overlaps with Ben Shapiro's audience, so they could in theory lose that market, and it wouldn't be a trivial loss of business for them.

Ben Shapiro's audience was never going to watch Barbie in the first place, so this only changes how loudly they don't watch it, a $0 difference to Warner Brothers.

@dragonfrog I think Parker Molloy is making a valid and important point about the need for corporations not to cave in to culture-war bullies — when those corporations do business with a much bigger set of people than the loud minority urging them to cave in.
@wdlindsy sorry I should be clear, I was absolutely disappointed that Anheuser Busch caved so cravenly. I just think a morally upright stance would have required them to at least risk some loss of revenue. Warner brothers doesn't even have such a consideration.
@dragonfrog Thanks for clarifying your point. I agree.