YoBuckStopsHereElon May Have a Huge Issue Because Microsoft Owns the “X” Trademark
Octagon9561As amusing as it is to see Elon fail, letters like “X” shoud not be trademarkable. Just one indicator that we’re truly reaching capitalist extremism levels of insanity.
Trademarks only cover very significant uses. Microsoft can (and apparently did) trademark X in connection to the Xbox, so competitors can’t make a game console called an XStation or PlayStation X, but people not making video game consoles aren’t affected.
You can also protect colors. Like there is a defined “target red” and “home depot orange” (probably a twitter blue that I guess will be up for grabs soon). You could use that orange to open, say, a day-care, hair salon, or auto-shop, but not a hardware store. Basically if you can show it would cause consumer confusion you can protect it.