Elon Musk has been obsessed with destroying a much beloved brand by renaming it X for decades.

An excerpt from “The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power” by Max Chafkin

@carnage4life I have to wonder; if he paid $1M for the domain...why not just say "We'll redirect 'x.com' to the website; is that okay, Elon?".

I mean, I gather someone did, and he rejected the idea, but...