Women also make up 50% of PC video game players and 54 percent of mobile game players.

I find a lot of these figures really hard to believe, to be honest.

Well if they’re including mobile gaming, I can see it.

But 50% of PC gaming? I know a lot of women hide the fact that they're women to avoid sexists, but I just don't see that figure being accurate, especially if there's no reporting on how they came to that number

I know a lot of women who have played sim/management games like The Sims, Zoo Tycoon, Stardew Valley, etc.

A lot of this comes down to the actual survey questions that were used. If the wording of the survey questions was “Have you ever played…” as opposed to “Do you regularly play…” for example, then the numbers could be quite skewed.

Yep, plenty of girls/women out there who don’t really consider themselves “gamers” who will put multiple-digit hours into those management types of games. I personally know several like that. I would imagine a lot of women don’t really get into direct PVP online gaming due to the online environment and lack of attempts to appeal to female gamers with the designs of such games, but would probably play a lot of single-player in a bunch of different genres and series. As the article implies, Nintendo IPs in particular would be appealing due to lack of pandering to either the common “gamer” demographic or to what many other publishers think women want in games (overly stereotypical “girl stuff”).