Michael RamirezTop Secret SEO Tip #6
Have you ever used a multitool? You know, one of those Swiss Army knife type of things that has a couple of screwdrivers, a bottle opener, a pair of pliers and a handful of other useful tools in one convenient gadget.
They can come in handy, but they’re no substitute for real, purpose-built tools – just like a one-size-fits-all approach to SEO keywords isn’t a substitute for content that targets different stages of the sales funnel.