As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring: https://techcrunch.com/2023/07/24/as-twitter-destroys-its-brand-by-renaming-itself-x-mastodon-usage-numbers-are-again-soaring/
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@Sarahp X-Twitter's pedestrian choice of this bland branding reminds me of John McEnroe's famous screed against a tennis umpire where he shouted “You cannot be serious!”