Sarah Perez 💙Jul 24, 2023
As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring: https://techcrunch.com/2023/07/24/as-twitter-destroys-its-brand-by-renaming-itself-x-mastodon-usage-numbers-are-again-soaring/
TechCrunch is part of the Yahoo family of brands

Show threadAran ReesJul 24, 2023
@Sarahp genuinely do not understand this nonsense. Why toss out a globally recognised brand name? It’s madness.
Show threadDagnabbit, Pascaline! 💥

@aranr
Preparing for bigger and getting rid of all the negative energy that now follows it, I suppose. Glad to not be part of it!

@Sarahp

Jul 24, 2023 at 3:57pmWeb
Show threadLt.Cpl Хуёвый ПчеловодJul 24, 2023

@pascaline @aranr @Sarahp True, but still - it would have been much easier and MUCH cheaper to just build X from scratch than:

1. Acquiring existing medium for 44B
2. Firing 95% of workforce
3. Alienating 90% of advertisers
4. Gutting back-end services
5. Rebranding established trademark

Show threadUnhingedDKJul 24, 2023

@hu_logic @pascaline @aranr @Sarahp He did it in the footsteps of Jeff Bezoz buying Washington Post

Its funny to see that both Washington post and Twitter are not doing well now