Looks like the media has finally reached peak #COVID minimization: Defining the end of the pandemic by movie ticket sales.
Stating the obvious, but movie ticket sales and economic activity can happen at the same time as a virus continues to spread and cause harm. It's called capitalism.
https://www.nytimes.com/2023/07/23/movies/barbie-oppenheimer-box-office-numbers.html
‘Barbie’ and ‘Oppenheimer’ Set Post-Pandemic Box Office High

With the biggest revenues since 2019, “Barbenheimer” gives the usual franchises a run for their money, selling out even predawn screenings.

The New York Times

It's worth pointing out that ‘Spider-Man: No Way Home’ sold a similar amount of tickets on opening weekend as ‘Barbie’ and ‘Oppenheimer.’

‘Spider-Man’ debuted in December 2021, which was the beginning of the second most deadly #COVID wave, killing ~250,000 people in the US.

The desperation of some parts of the media to keep declaring the end of the pandemic (which many have done over and over since the summer of 2020) is an example of manufactured consent. Many want to create the illusion that #COVID is over so they can profit.
@luckytran the film corporation CEOs making even more money is what they are touting as “back to normal.”
It’s always been the measurement of what back to normal is.