Maybe he thinks if he kills the name and the logo everyone will then forget the thing he has destroyed.
@JamesGleick I feel like this might mean a renaming for The Streisand Effect to note Musk going off in increasingly idiotic ways.
@JamesGleick This might drive away a lot more Twitter users, as so far it's been easy to pretend they're still on Twitter. To have to refer to the site as 'X' would force people to acknowledge acceptance of what Musk has done with platform, and many won't want to do that.