"Block The Rich" is like an ad-blocker, but for obscenely wealthy people with overinflated egos.

https://lemm.ee/post/1891205

"Block The Rich" is like an ad-blocker, but for obscenely wealthy people with overinflated egos. - lemm.ee

About 8 months ago I got pretty tired of seeing billionaire spam online. I could not bear to read about yet another rich guy who launched themselves (or their $200,000 car) into outer space 🚀 . I did not care about their expert opinion on the latest meme coin back then. I do not care about their expert opinion on the dangers of AI today. So… I developed a tiny, free, and open source [https://github.com/aCosmicWave/blocktherich] browser add-on called “Block the Rich”. It is completely local and private. No data is tracked. No data is phoned home. The concept is pretty simple: whenever I load a web page, the extension quickly analyzes the content and intelligently blurs out any references to the Forbes Top 10 Billionaires. Some former and wannabe billionaires are blurred out of courtesy as well (I’m looking at you Trump and Kanye 🙄). This project is a very early prototype that I developed in the span of a few days. I have so many awesome ideas for enhancements but the truth is that the wind got completely knocked out of my sails when I put myself out there on Reddit many moons ago. There was absolutely zero public interest. To this day my wife and I are the only ones using the original prototype. People of Lemmy, do you think there is a place on the internet for such a project, or is it time that I let it go?

Great idea. Could be cool to blacklist people. Say you’re reading an article and think to yourself “damn, that man or woman is a muthafucka!” Then you just highlight their name, right click, and bam! The summaremoved ain’t be seen agin.
Reminds me of Black Mirror White Christmas episode. I could use that feature.
I laughed out loud at this suggestion. Love it. I can imagine this could lead to some confusion if a user blocks a common name, like John Smith… but let me give it some more thought!

I also have several projects where I’m the only user, but I wouldn’t let that stop me from adding features for fun and exercise.

It’s not for me though. But I want to stress it’s not because I dislike it, but I find that seeing something blurred almost highlights something that’s gonna annoy me is here. Otherwise my brain would just kinda blank it. Good job tho, and I hope folks here are more interested.

It’s why I like RSS so much for article consumption since it renders everything into a single text feed. Visiting the actual site is too busy of a layout.
Yes, dammit. In fact this is the final nudge I needed to reinstall Firefox after many years. Yours will be one of the first plugins in the install queue. Thank you, good sir.
I feel like any time you’re on establishment media, it’s all just an ad for the billionaires who own and control the outlets.
This is exactly what I need! Thank you. I’m sick of hearing about these few people, who think their word is better than ours because of their wealth and inheritance.
I was also thinking it, but the thought of “building your walls up so high, that you eventually don’t know what is really happening around you” might become problematic. I am still thinking of how to implement it, I think such a projects is worth the effort, especially if you have full control of what you want to view.
How about instead of blocking them it offers recipe and serving suggestions for rich people?
It replaces ingredients with rich people’s names and products
I think this is my favorite. Maybe make it dog food recipes, or alligators. The back of mind image of eating a billionaire is a little off-putting.
My only request would be to have a version that not just blurs the parts but completely removes the DOM elements where they are mentioned.
maybe even integration with uBlock if possible?

I wrote a plugin similar to this a long time ago because uBlock couldn’t do it, at least not efficiently. I mentioned it in another comment already so I won’t repeat everything.

The thing I made turned out to work better for getting rid of links you never want to see (facebook, twitter, quora, etc). You can apply whatever CSS you want to matches, so you can blur using a transform, redact (color: black; background-color: black), hide (visibility: hidden), remove (display: none), etc.

I even showed it to gorhill but I don’t think he looked to hard at it and suggested I try something in uBO I already knew didn’t work effectively.

"Block The Rich" is like an ad-blocker, but for obscenely wealthy people with overinflated egos. - SDF Chatter

About 8 months ago I got pretty tired of seeing billionaire spam online. I could not bear to read about yet another rich guy who launched themselves (or their $200,000 car) into outer space 🚀 . I did not care about their expert opinion on the latest meme coin back then. I do not care about their expert opinion on the dangers of AI today. So… I developed a tiny, free, and open source [https://github.com/aCosmicWave/blocktherich] Firefox browser add-on called “Block the Rich [https://addons.mozilla.org/en-US/firefox/addon/block-the-rich/]”. It is completely local and private. No data is tracked. No data is phoned home. The concept is pretty simple: whenever I load a web page, the extension quickly analyzes the content and intelligently blurs out any references to the Forbes Top 10 Billionaires. Some former and wannabe billionaires are blurred out of courtesy as well (I’m looking at you Trump and Kanye 🙄). This project is a very early prototype that I built in the span of a few days. I have so many awesome ideas for enhancements but the truth is that the wind got completely knocked out of my sails when I put myself out there on Reddit many moons ago. There was absolutely zero public interest. To this day my wife and I are the only ones using the original prototype. People of Lemmy, do you think there is a place on the internet for such a project, or is it time that I let it go?

This is a great suggestion and is pretty similar to what some of the other commenters also requested. I am thinking to support multiple modes:

  • Blur The Rich (current prototype)
  • Block The Rich (your request)
  • Mock The Rich (replace the names of these billionaires with less flattering nicknames e.g. “Space Karen”, etc)
I would definitely use Mock The Rich. That is an awesome idea.
Will you be providing how many times each rich asshole was blocked, perhaps a monthly report? Because that’s the icing on the cake.

It’s in a bit of a strange position.

It blurs the Images, but doesn’t block the article or text?

Maybe for some people it can mean something, tho for me it’s a bit of a not interesting feature. Like what is the purpose of bluring the image if I still get spammed with the article?

And this may be the real issue where you didn’t get traction. The feature pretty useless for the majority of people.

It actually tries its best to blur the images and the parts of the article that directly reference the billionaire 😊
I like the idea behind this extension and would love to use it. However, I would really appreciate the ability to tweak the blocklist. Not that I enjoy seeing or hearing about Trump everyday, but I do want to stay in the loop with the ongoing court cases he's getting rammed with. If I never hear or see Elon, Zuck, etc. again then I'd be happy.

I love the concept!

For me, the button of the extension doesn't work to toggle it on or off, so I can't find a way to view the blurred text without disabling the extension completely. So that would be a bit frustrating - sometimes I might want to read it, as in this post. If it's upgraded with an easy on/off toggle I'll probably start using it. :)

Blurred text also makes me somewhat curious by nature - a feature request would be to keep blurring images, but instead of blurring the text just changing the name of the person into "some asshole" or something like that. So that you get the substance of the headline without having to deal with the people.

If you could find a way to funnel the blocked content’s address to pi-hole it would just never load which is better imo
your list of aliases could be turned into regexp’s couldn’t they ? To shorten/simplify and then be turned into a config
Back when Reddit was good because Apollo still worked, I had all kinds of keywords blocked (Trump, Elon, John Cena, Kardashian). The idea of being able to bring that to the entire experience of browsing the web is very appealing.
Bro I thought this was satire!💀This is real??? I need this plugin!
Very cool add on. I don’t really browse on a standard browser usually, but this is something I would add to my browser if I did. I feel the same as you, tired of billionaires thinking their hoarded wealth makes their opinions more valid or worth hearing.
Can it auto unblock when the news is that they are going to prison? I want to read and re-read those types of stories
If any one of these people actually goes to prison I promise to ship myself to you in a giant cake and let you know in person.

Haha… noting your response to hold you accountable.

It has got to happen some day. I just want it to be in this lifetime

I think you should be able to block people and companies. I’m tired of hearing about Tesla, people hyping Tesla, people doubting Tesla, bragging, complaining, questioning. I’m just done hearing about it.
I need the opposite haha... Gimme content for !eattherich
I love this! I also wouldn’t mind to never hear from many of these buttholes again. Though I don’t mind hearing from Gates, so maybe would be nice to choose which ones.
Thank you for this, @[email protected]! I added this extension to my Firefox install because I am really sick of the same thing.
i like this idea because when i go to read the news i do not care about what rich people are doing.
Create a filter for uBO maybe? I run a number of specialized filters in uBO. A “block the rich filter” would be good. The advantage there is content can be removed from view completely, not just blurred.
Lolz, it is crazy what one needs to do to prevail sanity these days
I have been looking for this but for a customized list of celebrities and politicians whose opinions carry little weight in the real world.
Is there a Chrom[e/ium] version by chance?
Why not use Firefox?
Why not use [browser you don’t use]?
Is this a good enough reason for you to swap? eff.org/…/googles-manifest-v3-still-hurts-privacy…
Google’s Manifest V3 Still Hurts Privacy, Security, and Innovation

It's been over two years since our initial response to Google's Manifest V3 proposal. Manifest V3 is the latest set of changes to the Chrome browser’s rules for browser extensions. Each extensions manifest version update introduces backwards-incompatible changes to ostensibly move the platform...

Electronic Frontier Foundation
Correct, was my question. Why would you use a chromium browser instead of Firefox?
It’s not like firefox is expensive or difficult to get/install.
Because I don’t want to. I was somewhat involved in Gecko development, used Phoenix before it became Firefox, even compiled it on BeOS once or twice, I didn’t like the direction it took when it broke compatibility with SeaMonkey and it hasn’t gotten better from what I’ve seen. Is that enough answer?
I honestly don’t know if that was enough answer. You’re extremely defensive over a simple question.
If you say so.
Because they don’t? There’s FOSS Chromium-based browsers that respect privacy that would benefit from this.
I’m sorry I didn’t realize you spoke for db2

Instead of simply blurring them, it’d be technically possible to feed their images through a stable diffusion prompt, like “humanoid lizards” or “frantic lemmings”…
Also, I understand that a large language model could be made to rewrite articles about them with a matching prompt.

That would be very silly, of course.

I’ve always believed it would be useful to have a thing like this but for brand logos.

But instead of blurring or blocking the brand logo like an adblocker what it does instead is show you the face of the top shareholder in that brand. Remove the brands and show the assholes that own them. Where it’s not a single person you replace that brand with the name of the hedgefund or bank that owns the investment.

But then everything everywhere would look the same - whatever random picture it uses for Blackrock

That’s kinda the point. Being able to see just how few people own literally everything and thus are influencing opinion through means that people currently completely overlook is powerful. Advertising is literally propaganda. Consumer culture is propaganda. When you cut through that and make people conscious of it on a constant minute to minute basis you will see rapid radicalisation occur. Our society relies on a system of carefully designed barriers that create separation between the people and the ruling class in a way that is unnoticeable to the average person without prompting.

Think of it like pulling back the curtain in the wizard of oz for people.

The way I would like to see it done is that any company name can be hovered over and the top 5 shareholders pop up and if applicable it tells you who the parent company is.
This would be a useful additional feature, I think the shock value of the method I’m suggesting would have potential to interest at least some press outlets (probably not the major ones who would recognise it as damaging to the people they represent though). You need some novelty in this kind of thing to get it to spread.
Isn’t it important to keep tabs on what the obscenely powerful are up to? I.e. to try to hold them accountable, to be informed on what you’re protesting and criticizing, to prepare for what they’re going to do next that may affect you?
While I agree it, does get tiring to see it in my feed 24/7. I can see this being useful for people who need a break.
This is awesome. I made a block list for all the Trump domains for similar reasons.
block_lists/trump.txt at master · buckmelanoma/block_lists

Blocklists for pihole, pfblockerng, etc. Contribute to buckmelanoma/block_lists development by creating an account on GitHub.

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