What improvement in service does the hike reflect?

$10 in 2011 would be $13.56 today.

Source: www.in2013dollars.com/us/inflation/2011?amount=10

Per the article, the service hasn’t changed in price in 12 years, while the platform has certainly received a decent number of updates, new features, new artists, etc.

If it isn’t worth $11/month to you, don’t pay it? But it doesn’t seem right to insinuate that they’re doing something outrageous by raising prices once in 12 years?

If Costco can sell glizzies for a buck fifty a pop I don’t wanna hear it

They sell those at a loss to bring in customers to buy other higher margin items. What else is Spotify selling?