DirkMcCallahanGay Water, a vodka soda that's a response to the Bud Light transphobia
There's no such thing as transphobia. Nobody's irrationally and disproportionately afraid of trannies. If anything, we have the opposite problem.
"Irrationally and disproportionately" doing a LOT of work there.
If you don't care to actively support trans people, "polite indifference" is the only other appropriate response, as they're not hurting anybody by simply existing - mind your own business and let them mind theirs.