This is the correct response. Either everyone has protection or no one has

I’m not even an Apple user but somehow I still feel like Apple are one of the very last companies where privacy and the security of your data is more worth than a dime.

Nope, Apple sells your data just as much as Google does: insiderintelligence.com/…/apple-ad-revenues-skyro… vox.com/…/apple-iphone-app-store-ads-privacy-anti…

While people noticed their new policies against 3rd party apps, that masked the fact that those policies carved out an exception for first party apps, meaning they collect (anonymous) data on you through Health, Journal, Music, etc. just like every other company. “Trusting them more” is simply a result of you and everyone else getting hit with their privacy ads recently.

Anonymous data is actually pretty different to the data everyone else collects, which literally has your name and picture

Apple’s data is useful for trends but it can’t be used to study who I am.

This comment needs to be further up rather than the idiotic takes that don’t understand the difference between anonymized data collection (Apple) vs identifiable data collection (Meta/Google/most other tech).

Well, then there’s also the people that don’t realize that there are all sorts of programs out there that will try to take that “anonymized” data and then tie it right back to a persons profile.

For example, you can anonymize GPS location data, but just because you strip away identifying information doesn’t mean that you’re truly anonymous. It can still be obvious where you live and where you work. And once you figure out where they live (again based on anonymous data) you can tie that information right back into their profile and continue to track them as if nothing has changed. popularmechanics.com/…/identify-individual-users-…

Not all anonymization techniques are created equal? I’m pretty sure this is fairly obvious at this point to anybody remotely familiar with how data collection works when it comes to privacy and device metrics.

So, how is this relevant to this conversation besides adding more FUD and misinformation?

You sound like you know a lot more than everyone else on this subject so I thank you for your responses as a means to educate others.

Just a word of advice, be sure to treat others with respect rather than assuming the worst of their intentions or calling them idiots because they don’t know as much as you.

My response is still relevant to the conversation as we are talking about “anonymized data”. The link in my comment above proves that just because you are told your data has been “anonymized” does not truly mean that it’s impossible to re-attribute it back to an individual.

So if you trust that Apple has great techniques for data anonymization, that’s awesome, feel free to expand on that and explain why. Just don’t go around telling others that simply having any sort of anonymization technique makes it so you don’t have to worry.

Thanks for the “advice”. Now, let me expand on my position.

The reason why I’m slightly annoyed but everyone’s take here is:

The demeanor that folks here have in passing on ill informed opinion as fact and then speculating details.

Not looking at the actual privacy policy of a company and the history of how said company has been involved in data collection, privacy, implementation of features in that realm and their handling of customer data.

Bringing up random points just to win an argument instead of conceding that they do not what they are talking about.

Here’s a few links to put things in perspective as to what and how Apple anonymizes data and how seriously it takes privacy:

apple.com/…/Differential_Privacy_Overview.pdf

www.apple.com/privacy/labels/

www.apple.com/privacy/control/

Read through those, look at Apple’s implementation of TouchID, FaceID and their stance on E2E encryption and tell me again why Apple isn’t serious about privacy, masking and anonymizing data, implementing differential privacy and informing users of what they collect and how users can opt-out of it.

I’ve been reading through the links you posted as well as looking through other sources. I agree Apple is definitely taking more care with how they anonymize data compared to companies such as Netflix or Strava.

In Netflix’s case they released a bunch of “anonymized data” but in just over 2 weeks some researchers were able to de-anonymize some of the data back to particular users: www.cs.utexas.edu/~shmat/netflix-faq.html

I’ve already linked Strava’s mistake with their anonymization of data in my above comment.

and tell me again why Apple isn’t serious about privacy,

I think you must have me confused with someone else, up to this point in our discussion I never said that. I do believe that Apple is serious about privacy, but that doesn’t mean they are immune to mistakes. I’m sure Netflix and Strava thought the same thing.

My whole point is that you can’t trust that it’s impossible to de-anonymize data simply because some organization removes all of what they believe to be identifying data.

GPS data is a fairly obvious one which is why I brought it up. Just because you remove all identifying info about a GPS trace doesn’t stop someone (or some program) from re-attributing that data based on the start/stop locations of those tracks.

I appreciate that Apple is taking steps and using “local differential privacy” to try to mitigate stuff like this as much as possible. However, even they admit in that document that you linked that this only makes it difficult to determine rather than making it impossible:
“Local differential privacy guarantees that it is difficult to determine whether a certain user contributed to the computation of an aggregate by adding slightly biased noise to the data that is shared with Apple.” apple.com/…/Differential_Privacy_Overview.pdf

Now for some counter evidence and reading:

Here’s a brief article about how Anonymized data isn’t as anonymous as you think: techcrunch.com/…/researchers-spotlight-the-lie-of…

And if you just want to skip to it, here’s the link to the study about how anonymized data can be reversed: www.nature.com/articles/s41467-019-10933-3/

informing users of what they collect and how users can opt-out of it.

It would be great if users could just opt-out, however Apple is currently being sued for continuing to collect analytics even on users that have opted out (or at least it appears that way, we’ll have to let the lawsuit play out to see how this goes).
youtu.be/8JxvH80Rrcw
engadget.com/apple-phone-usage-data-not-anonymous…
gizmodo.com/apple-iphone-privacy-settings-third-l…

That DigitalTrends article you linked was okay, but it was written in 2018 before Mysks’s tests.

As for your TechRadar link to Apple’s use of E2EE, that’s great, I’m glad they are using E2EE, but that’s not really relevant to our discussion about anonymizing data and risks running afoul of the #3 point you made for why you are frustrated with the majority of users in this post.

I understand it can be frustrating when people bring up random points like that, I’m assuming your comment for #3 was directed at other users on this post rather than myself. But feel free to call me out if I go too far off on a tangent.

I have tried to stick to my main point which is: just because data has been “anonymized” doesn’t mean it’s impossible to de-anonymize that data.

It’s been a while since I’ve looked up information on this subject, so thank you for contributing to this discussion.