Reddit users figured out that some bot crawlers scrape popular threads and auto-generate AI articles based on user comments, so they decided to create some fake hype to confuse them.

https://www.reddit.com/r/wow/comments/154umm2/im_so_excited_they_finally_introduced_glorbo/

It worked.

https://archive.li/2023.07.20-203104/https://www.zleague.gg/theportal/world-of-warcraft-wow-players-excited-for-glorbos-introduction/

This is why real journalism matters.

I’m so excited they finally introduced Glorbo!!!

u/kaefer_kriegerin So I'm going to make a full post, but I wanted to expand on your idea. I've been doing SEO for 4 years...and thanks to...

reddit
@antimnguyen I am so annoyed at the glut of AI generated subpar content. It makes it really hard to search for good technical info. I have started ignoring most stuff from the past year unless it's from a site I can trust.