Google engineers want to introduce DRMs for web pages, making ad-blocking near-impossible in the browser

https://lemmy.blackeco.com/post/25574

Google engineers want to introduce DRMs for web pages, making ad-blocking near-impossible in the browser - Lemmy

And since you won’t be able to modify web pages, it will also mean the end of customization, either for looks (ie. DarkReader, Stylus), conveniance (ie. Tampermonkey) or accessibility. The community feedback [https://github.com/RupertBenWiser/Web-Environment-Integrity/issues] is… interesting to say the least.

What the fuck is happening to the internet recently?

Twitter and Reddit CEOs completely losing their minds, and now Google of all companies wants to lock down the whole internet?

This isn’t even close to being okay. It’s 100% bullshit.

I haven’t read the replies but there was a very interesting episode by Derek Thomson’s Plain English podcast which I found incredibly interesting.

Derek made the conjecture that we were on a cusp of a big paradigm shift in the Internet.

For the last 20 years, it was essentially about building a consumer basis. So companies like Netflix and Facebook and Amazon did not care about current profits. The point was to just get consumers, drive out the competition, and commandeer the monopoly.

Now and especially post Covid companies like Twitter are realising that this isn’t going to work. The next movement is going to all be about paying models. This is what we’re seeing with Twitter. This is what we’re seeing with OnlyFans or Patreon.

So in light of the above comments, none of this is surprising. The next era will be about paid models of the internet. This is what we’re seeing with content creators moving off of free content (paid with ads) and moving to platforms like Patreon where there is a smaller group of paid customers.

I need to find that episode as it was extremely prophetic. It might have potentially been this one open.spotify.com/episode/2zRha9y46btKdAfwfHpvQ5?s…

True or False: 10 Controversial Predictions About the Future of Streaming, Tech, and Media

Listen to this episode from Plain English with Derek Thompson on Spotify. Last year was a bloodbath for media of all stripes. Netflix crashed, the advertising market cratered, Disney fired a CEOBob and replaced him with a CEOBob, and meanwhile, the domestic box office for films remained dormant. Outside of a handful of huge hits like 'Top Gun: Maverick,' the movie business is struggling to get people to see original movies that aren’t just the latest installation of familiar franchises.But one mistake that media people, like me, can often make is that we mistake current trends for permanent trends. So I thought what we’d do today is run through several predictions and provocations that I’m hearing from my friends and sources in the media and entertainment space, throw all of them at a smart media analyst, and see what they have to say about the prevailing wisdom. Today’s smart media analyst is return guest Rich Greenfield from Lightshed.Host: Derek ThompsonGuest: Rich GreenfieldProducer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices

Spotify
Sounds you might enjoy the Enshittification of TikTok article floating around. It explains quite well the mechanism why a site have to becoming worse and worse over time.