This is an increase from $10/mo to $14/mo. It's not earth-shattering, I can weather it, and I don't feel like playing the ad blocker / #NewPipe cat and mouse game.

But I can see a lot of other people doing the exact same thing. YouTube better tread cautiously.

Coincidentally this makes the family plan a good deal again - I have to wonder why YouTube decided to roll out these price increases in the dumbest way possible.