@bittner That's just it - I have no fundamental problem with ads but I take a hard line on trackers. Trackers are not ads. Maybe at one point the blockers were mainly about ads. The blockers shifted focus to trackers as ads morphed into surveillance and the creepiness and danger that trackers pose was recognized. Ads stopped being about selling goods and services to meet someone's needs and more about harvesting their personal data and behavior. Any possible user benefit however minor evaporated once serving ads was no longer the goal. Reframe the message as "We see you are protecting yourself from surveillance and data mining..." and the guilt of using abusive software shifts from the reader to the site.