Everyone, I have an idea:

We should create a global holiday:

Backup Day. Everyone gets a day off to stay at home and make sure that all important files are backed up. At the end of the day you have a family dinner and share a scary data loss story to scare the kids

Edit: as some have pointed out, there already is a Backup Day! It is March 31st so I expect no less then a large celebration on @fosstodon next year. Happy Backup day everyone! 

https://en.m.wikipedia.org/wiki/World_Backup_Day

World Backup Day - Wikipedia

@sotneStatue Could we have a Backup Day followed by a Recovery Day 40 days after?

The time in between could be this special time of the year when people rethink their data usage in quiet. No internet access after sunset. People meeting with family and friends or in special groups to cleanse their IT infrastructure.
This phase culminates in Recovery Day when everything is restored nice and fresh.