A week in, Threads has lost half of its active users
A week in, Threads has lost half of its active users
They lost plenty of people, at least for now.
What none of these articles seem to want to highlight is that this is completely normal retention behaviour. 50% week 1 retention isn't excellent by any stretch of the imagination, but it's well, well within the span of what's normal.
And Threads is still half baked.