The framing of what a Threads account *is* strikes me as a funny thing.

Meta is saying "Threads is the fastest growing app in history with 100M users in five days". This doesn't make a lot of sense when you consider that a Threads account *is* an Instagram account.

If you accept that Instagram has 2 billion active non-EU users, the story could easily be "Only 5% of eligible Instagram users opted in to Threads in five days".

@darius That's an interesting perspective and I'm glad you're sharing it.

At the same time, getting a whole 5% of an online service's users to sign up for something new in just a few days still seems like a pretty high percentage. What percentages would constitute success or failure at this scale?

@WesternInfidels I'd say 5% is just.... normal. Certainly good but nothing amazing