Elon Musk says Twitter cash flow is negative due to ad revenue declines, ‘heavy debt’

https://lemmy.world/post/1539636

Elon Musk says Twitter cash flow is negative due to ad revenue declines, ‘heavy debt’ - Lemmy.world

You don’t buy a heavily liberal swayed network and flip it heavily conservative. All of your advertisers will have an issue and it takes a long time to bring in new advertisers that like the new direction.

That’s like buying Truth Social and banning Trump.

P.S. I can’t stand Twitter. Never liked it, never will.

You don’t buy a heavily liberal swayed network and flip it heavily conservative.

That was never the point. The point was that it would either change, or die from the $13bn debt the purchase saddled Twitter with.

  • Musk paid $26 bn, underwritten by Tesla stock.
  • $5 bn was from other investors, including a Saudi prince.
  • $13 bn was a loan Twitter took out to buy itself on Musk’s behalf.

The “heavy debt” that drives Twitter’s cashflow into the negative is a direct result of the purchase.

I have to disagree because I feel “the point” is profitability. My comment shows a direct issue with profitability when liberal-swayed advertisers have to exit because of a network’s new direction.

I do understand your argument though. That’s another massive layer that will be impossible to overcome.

"liberal-swayed advertisers" citation required
Are they “liberal-swayed” or do they just not want their ads appearing next to posts calling for the death of Jews?