Very heartened to see the ABC covering Australia’s pivot to large cars in top slot on their website yesterday:
Australia’s love of big cars is undoing the benefits of the shift to EVs - ABC News https://www.abc.net.au/news/2023-07-15/big-cars-on-aussie-roads/102603092
Article talks about banning advertising as we did with cigarettes👍. But let’s also copy the plain packaging idea: You can only buy them in 1 boring colour. Those truly buying for utility shouldn’t care.

