Darius KazemiJul 14, 2023

The framing of what a Threads account *is* strikes me as a funny thing.

Meta is saying "Threads is the fastest growing app in history with 100M users in five days". This doesn't make a lot of sense when you consider that a Threads account *is* an Instagram account.

If you accept that Instagram has 2 billion active non-EU users, the story could easily be "Only 5% of eligible Instagram users opted in to Threads in five days".

Show threadThomasAPowellJul 15, 2023

@darius finally someone says this and it gets heard.

“…but did they get any **actual** new users or did they already have these users who are now trying this new feature they segmented and branded as an app?”

They are new to the thing they made, but they aren’t new to their social network. It’s like if someone moved from one Fedi instance to another and we counted that as a new user.

Show threadDarius Kazemi
@thomasapowell oh I like that last point, I think it's a good analogy
Jul 15, 2023 at 3:03pmWeb