Christopher MimsJul 15, 2023

There’s been a lot of chatter over the past week about what’s happening to Twitter’s traffic and engagement, as well as that of Threads, and whether the two are related and ~what’s it all mean for the future of social media~

This is my attempt to cut through some of the noise, with actual data – and empirical observations.

All derives from this week’s column in the @WSJ

1/

https://www.wsj.com/articles/heres-how-twitter-could-become-irrelevant-b2b027af

Here’s How Twitter Could Become Irrelevant

Threads, from Instagram, has many distinct qualities that make it the first credible threat to Elon Musk’s vision of what a social network should be

WSJ
Show threadChristopher MimsJul 15, 2023

Here’s the conclusion, for those who want the headline and then would rather move on with their lives.

Traffic to Twitter appears to be declining over time. Threads seems to be responsible for a little of that decline, when it first launched. But really, what’s happening is a story of long-term decline in engagement with Twitter. 2/

Show threadDr M
@mimsical its definitely quieter in my feeds there. Even the scientist chatter has dropped a lot.
Jul 15, 2023 at 1:36pmWeb