Billion $ net worth company creating kickstarters...

https://lemmy.world/post/1445723

Billion $ net worth company creating kickstarters... - Lemmy.world

Philips has a net worth in the billions, $20.67 billion as of July 12, 2023. (Source link [https://stockanalysis.com/stocks/phg/market-cap/]) Yet they decided to create a kickstarter, charging “early bird” buyers these earphones that’s designed for wearing while sleeping, basically the same as any other earphones, just slimmed down and cables running around your head. What’s infuriating is that there’s dumbasses who actually gave them money to make a product ($500 million in total), so Philips is most likely not taking any risk making this, but will enjoy the profits. The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts [https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts] I thought the whole point of a kickstarter was people with a product, but lacking the funds to get the project actually going getting a kick start to get going… Not for billion dollar companies to beg for cash.

It’s not begging for cash, it’s seeing if there’s a market before they sink a bunch of R&D dollars into it.

Yup, just imagine a world where companies launch a Kickstarter for a show that is on the chopping block give fans a chance to pre-pay for an additional season (with blu-rays or something as rewards).

Same deal with some tech. Big company, lots of potential products, but many are axed if they don’t think they can market them.