Darius KazemiJul 14, 2023

The framing of what a Threads account *is* strikes me as a funny thing.

Meta is saying "Threads is the fastest growing app in history with 100M users in five days". This doesn't make a lot of sense when you consider that a Threads account *is* an Instagram account.

If you accept that Instagram has 2 billion active non-EU users, the story could easily be "Only 5% of eligible Instagram users opted in to Threads in five days".

Show threadhermit
@darius i had the same thought. cynically, it's very easy to see which platforms have $$$ they can spend to hire people who are experienced at press and marketing, make press kits, etc — they're the ones where all press coverage repeats the same numbers and talking points that they just get directly from the company
Jul 14, 2023 at 10:43pmWeb
Show threadDevon StrangJul 15, 2023
@alive 💯