Today's exemplar of the classic form in mass media coverage of energy: https://www.telegraph.co.uk/business/2023/07/13/white-hydrogen-disrupt-global-energy-net-zero

Let's break it down:

The headline: "Limitless ‘white’ hydrogen under our feet may soon shatter all energy assumptions"

The lede: "disruptive technology ...entirely changes the future of the global energy system"

At 100 words: "the very real possibility that vast reserves of natural hydrogen lie under our feet "

The end: "Nobody has yet made a commercial discovery ready for the market"
🤡

Limitless ‘white’ hydrogen under our feet may soon shatter all energy assumptions

There’s a real possibility that vast reserves of this clean fuel can be extracted at competitive costs

The Telegraph
But if you want to actually understand what we know at this point about naturally occurring hydrogen, this Science article (which was likely the basis for the Telegraph piece) does a great, non-hypey job: https://www.science.org/content/article/hidden-hydrogen-earth-may-hold-vast-stores-renewable-carbon-free-fuel (h/t @brianvastag)
Hidden hydrogen: Earth may hold vast stores of a renewable, carbon-free fuel

Overlooked by the oil industry, natural hydrogen could power society for thousands of years

@brianvastag @chrisnelder Reminds me of deep geothermal. Science tells us that internal heat beneath the earth is nuclear in origin. Essentially the earth is a very dilute nuclear reactor. Natural hydrogen seems to be a thermochemical reaction involving water and this nuclear geothermal heat. How about just coupling molten salt reactor heat to an above ground version of this process?

#moltensaltreactors