Billion $ net worth company creating kickstarters...

https://lemmy.world/post/1445723

Billion $ net worth company creating kickstarters... - Lemmy.world

Philips has a net worth in the billions, $20.67 billion as of July 12, 2023. (Source link [https://stockanalysis.com/stocks/phg/market-cap/]) Yet they decided to create a kickstarter, charging “early bird” buyers these earphones that’s designed for wearing while sleeping, basically the same as any other earphones, just slimmed down and cables running around your head. What’s infuriating is that there’s dumbasses who actually gave them money to make a product ($500 million in total), so Philips is most likely not taking any risk making this, but will enjoy the profits. The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts [https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts] I thought the whole point of a kickstarter was people with a product, but lacking the funds to get the project actually going getting a kick start to get going… Not for billion dollar companies to beg for cash.

Kickstarter can also be used by companies to determine if there is enough interest in a product to make it financially viable to fully develop it. While the prototypes are probably completed before they launch the kickstarter, the community of interested buyers can be polled for feedback on the final specs and the community can provide steering for various features they’d like to see.
Not against that. But different to what’s happening here though.
Seems like exactly what’s happening here.