Mastodawn

Savas Jul 13, 2023

Billion $ net worth company creating kickstarters...

Billion $ net worth company creating kickstarters... - Lemmy.world

Philips has a net worth in the billions, $20.67 billion as of July 12, 2023. (Source link [https://stockanalysis.com/stocks/phg/market-cap/]) Yet they decided to create a kickstarter, charging “early bird” buyers these earphones that’s designed for wearing while sleeping, basically the same as any other earphones, just slimmed down and cables running around your head. What’s infuriating is that there’s dumbasses who actually gave them money to make a product ($500 million in total), so Philips is most likely not taking any risk making this, but will enjoy the profits. The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts [https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts] I thought the whole point of a kickstarter was people with a product, but lacking the funds to get the project actually going getting a kick start to get going… Not for billion dollar companies to beg for cash.

Show thread

TylerHagan1980 Jul 13, 2023

Kickstarter can also be used by companies to determine if there is enough interest in a product to make it financially viable to fully develop it. While the prototypes are probably completed before they launch the kickstarter, the community of interested buyers can be polled for feedback on the final specs and the community can provide steering for various features they’d like to see.

Show thread

ritswd Jul 14, 2023

Yeah, same, I’m not particularly shocked here. We often blame large companies for being oblivious to what their audience really wants; this is a large company trying to test the waters to better understand and produce what their audience really wants. I’d say that’s not a bad thing for whoever’s interested in those kinds of products for that kind of price.

Also, I bought a few things out of Kickstarter over the years, and some came out looking pretty good, some… not so much. When the Kickstarter campaign fails hard enough, the supplier ends up disappearing into the ether, and the consumer is left holding the bag. It’s the name of the game, it is what it is. Another upside of this Kickstarter campaign is that since there’s a wealthy company behind it, the people giving that money know that they’ll at least get something.

Show thread

Savas

We often blame large companies for being oblivious to what their audience really wants; this is a large company trying to test the waters to better understand and produce what their audience really wants.

That’s not what they’re doing and that’s not what is happening. You’ve not even read the comments or done your research before just blurting out “we often blame”. People don’t want the subscription service, in fact more paywall options seem to be being introduced.