@CodieneC not in the same degree, or even nationally or majority region, when it first was done, it was in a few minor VERY conservative locals that put curfew laws into place and it was only a locality PSA.
It wasn't until the 80s that there was a national campaign so that it was done everywhere and so became a national PSA. (I went looking this up after someone else mentioned something along the lines of what you have. Made for some interesting reading)
UPDATED to add that is was the Regan Administration that pushed through "Where are your kids" because, Nancy of course.
@CodieneC Ahhh. See after getting out of eastern europe I grew up in the US (detroit).
Not quite the same thing. I only looked up details for the US.
I really appreciate learning more from its use in other countries