I struggled for over six months to get the newsroom I worked for onto Mastodon. There were lots of reasons why not. And now they’re on Threads with ~10K followers, the engagement they need, and the tools they need to understand their audience. And their content starts conversations and is reaching people who need to see it. This stuff matters.
@ben i really don’t understand what’s the hang up here. Just make an account and post the stuff you already post to other platforms. Potential low to medium impact with really low investment is still a great deal