I struggled for over six months to get the newsroom I worked for onto Mastodon. There were lots of reasons why not. And now they’re on Threads with ~10K followers, the engagement they need, and the tools they need to understand their audience. And their content starts conversations and is reaching people who need to see it. This stuff matters.
@ben After reading the comments, seems there is a general misunderstanding of the difference between intentional friction (so no quote tweets maybe) and just awful UX (inability to discover/follow) with defenders arguing basically “take it or leave it.”
@ben That is a negatively deterministic attitude and I am just hoping the platform recognizes they can fix the UX without abandoning their principles.
@dkiesow @ben It could be that now Threads has assumed the role of Twitter heir apparent the voices calling for this place not to change may once again be the loudest.