Ben WerdmullerI struggled for over six months to get the newsroom I worked for onto Mastodon. There were lots of reasons why not. And now they’re on Threads with ~10K followers, the engagement they need, and the tools they need to understand their audience. And their content starts conversations and is reaching people who need to see it. This stuff matters.
Bill CromieHow would you do it differently if you could? I may be advising some local newspapers on how to join the fediverse.
I *think* the right way is to have their own instance, own domain, that publishes an activitypub stream.
Many of them run Wordpress.
No “what instance do I join”, no reliance on other infra, same login credentials and website, etc.