I know that on a individual level, it often feels like your efforts don’t mean much but even a statistically significant change is enough to make people notice.

(Typically, a statistically significant p-value is 0.05 or 5%. Presumably, any decent analytics team is going to pay attention to a 5% change).

You may be an individual, but if you can be a part of just 5% of people who stop buying from a business - you’re more likely to be heard. 🤔