They’ll need to find a publisher with really deep pockets like who can afford to license the FIFA brand, leagues, clubs, and, players to compete with EA.
That’s a big investment, specially with the amount of money Fifa is asking for the license. I don’t think we are going to get a ‘FIFA’ game any time soon.
They could see if e football is interested or they could fund their own game. The game markets itself to the unaware which I’d argue a lot of people who play sports games a lot would fall into that category.