This, in a nutshell, is why DeSantis hyped a video valorizing masculinity and treating LGBTQ people as aberrant.
https://www.washingtonpost.com/politics/2023/07/06/desantis-lgbtq-insecure-men/?itid=ap_philipbump
DeSantis targets a significant primary demographic: Insecure men

The DeSantis campaign's use of an anti-LGBTQ ad is partly about getting attention and partly about appealing to a particular insecurity.

The Washington Post

@pbump

It should be a huge warning ⚠️ sign that even among the “overall” group, more people believe that Christians face “great deal of discrimination,” than that women do. That is insane and obviously wrong.

@chargrille @pbump What they're talking about is not discrimination - it's loss of the privileged status Chtistianity has had in the past. So, for instance, a measure to acknowledge Ramadan as an important time for Muslims might be called "discrimination" because it's felt as a threat.