Its due to the fragmentation of streaming services content. Its anti consumer and greedy to have to pay for a dozen video subscription services to get all your content. Its also the only way as consumers to protest against content publishers anti consumer practices, otherwise they will continue extorting us for greed. So we fight back with our wallets and refuse to pay until they change. Which they will eventually or the industry forces them to for some tech upgrade and things get better for awhile and piracy goes down, until they get greedy again. Its just the cycle.